One of the top lessons we’ve learnt from the past week’s political events is a continual reinforcement by all three the main parties for calm to be restored or in their words ‘fiscal stability’. The importance of staying calm in a crisis should not be ignored.
OK, you’ve heard all about Twitter, Facebook, blogging and YouTube, but how many of you can say hand on heart that you actually have the time to keep these updated every day. Didn’t think so…
The recent sad passing of pop legend Michael Jackson and rapid reaction from other stars around the world has once again shown that fundamental PR principles work. From known spoon-benders reiterating their loyalty and pop stars doing somewhat bizarre tributes in concert, reacting to current news with something interesting to say is still a sure-fire way of getting yourself or your business noticed.
The reality of small business life today is that you’re expected to be good at all things ‘business’ – numbers, the law, managing people, etc. However misplaced this assumption may be, learning how to do your own PR or Marketing can be to your advantage – provided you know when and how to call in the professionals.
Early on a Sunday evening is not your typical time to expect a call from a journalist. Not unless there’s trouble afoot…
So imagine my surprise when I was asked to do an interview in around 45 minutes’ time with BBC Five Live on why I don’t like going to the countryside. For the record I [...]