Marketing
The Golden Rules of Marketing on a shoestring
If you’re in a small or medium sized business, chances are that you’re already carrying out more marketing than you think.
You know your customers, what they want and the best way to engage with them. So it’s important to tailor your promotional message to meet the needs of each different segment of your audience.
- Get your customers’ attention
- Keep them interested
- Generate a desire
- Encourage them to take action
and
- Ensure that your key messages are clearly presented and that these convey the right image for your business.
- Don’t forget to follow-up your activity and to get feedback from your customers.
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